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Baby Boomers Discover Cruises

Are Baby Boomers that much different from other cruise passengers? According to many cruise line executives this one group of guests has probably created more changes in cruise ship programming than any other travelers since Noah’s Ark. The same group that made cell phones, BMW’s and flat screen TV’s a cultural phenomena is having a strong impact of how cruise lines go to market.

At a recent industry conference sponsored by Cruise Lines International Association, Marketing Chairman Dan Hanrahan (who is also president of Celebrity Cruises and Azamara Cruises) pointed out that the lifestyle and interests of baby boomers has led to some unique new experiences on board for all passengers.

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Posted on March 1, 2008 Filed Under Travel and Leisure | Leave a Comment

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